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Fake Drug Ads

Fake Drug Ads – Can You Spot The Difference?

Sliver Spring, MD – The emergence of fake news is a hot topic in, well, the news right now. From claims that Facebook’s algorithm is pushing fake news into people’s news feeds to people pushing headlines without taking the time…

Meals on Wheels Becomes a Vehicle for Geriatric Care

New York, NY – For over 60 years, Meals on Wheels America has delivered pre-made entrees to seniors and other eligible individuals throughout the country. By providing prepared meals for those with diminished mobility, the program helps over 2 million Americans…

3 Tips for Boosting VR Engagement

Mountain View, CA – To help jump start your 2017 virtual reality projects, Google just published some engagement tips on its think with Google platform. In the article, they outline 3 best practice takeaways from a qualitative study that they conducted with…

Can Storytelling Help Patients Battle Cancer?

Thousand Oaks, CA – Stories are powerful. They help us connect with each other in meaningful ways― beyond statistics or mere descriptions of events. They provide a narrative that builds empathy and connection to people and their journey. Storytelling has…

Together in HF

Together in HF – New Social Patient Community by Novartis

Basel, Switzerland – As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF. This network helps patients…

HXP Staff Favorites of 2016

2016 has been quite a year (to say the least). Before we look ahead to 2017, our Innovation team took the time to reflect on the year that was by chosing our favorite 2016 posts. This year, the Health Experience…

Fast-Tracked Ebola Vaccine Proves to Be Effective

Geneva, Switzerland – A new study published in The Lancet medical journal points to the emergence of the first successful vaccine guarding against the Ebola virus. In 2014, the virus devastated West Africa and spread to the United States and parts…

Is Handheld Ultrasound the New Stethoscope?

Clarius is a startup that has recently received 501k clearance to market its handheld ultrasound device. The device is waterproof and pairs with smartphones to display scans. The app also provides workflows for a variety of applications, helping Clarius claim…

Making a Spectacle of Surgery and Keeping Conversation Live

Things are changing… fast. Today people’s expectations are being shaped by new experiences with media, peers, technology and brands. These expectations form assumptions people have about how companies should engage with and create experiences for customers. The truth is, brands…