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From Instinct To Evidence

EyeForPharma, Philadelphia – I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing. We surveyed registered attendees prior to the conference and found that path isn’t…

Adherence Starts With Hope

EyeForPharma, Philadelphia – Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space. She started out with a powerful idea: In our industry, that can be a prescription for…

patient-finding-approaches-rare-disease

Patient-Finding Approaches for Rare Disease

EyeForPharma, Philadelphia – Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis. It impacts 1:100,000 people – making finding them very much like hunting needles in haystacks. Baglin is…

Creating a Culture of Measurement

Creating a Culture of Measurement

EyeForPharma, Philadelphia – David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration. He started with a…

Identifying HCPs By Name at Your Website

Identifying HCPs by Name at Your Website

EyeForPharma, Philadelphia—David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement? Reim thinks it’s all about identity. That reps know the doctor, her background,…

Google Health: We no longer go online. We live online.

EyeForPharma, Philadelphia – David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives. The smartphone – that single device – is radically changing healthcare. A few…

Patients First

Pfizer: Patients First

EyeForPharma, Philadelphia – Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first. Schmeltz said, “those…

Engage Organized Customers

ZS Associates: New Ways to Engage Organized Customers

EyeForPharma, Philadelphia – Pratap Khedkar and Paul Darling, principals at ZS Associates, said we will never go back to the days of fee for service. The push to value will continue. MACRA is one critical piece of evidence. It passed…

Six Leading Patient Centric Programs

Six Leading Patient Centric Programs

EyeForPharma, Philadelphia – Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support. Here are five of our favorites from the #efpphilly stage: BMS: Universal Patient Language The UPL addresses…

Real Human Connections

Real Human Connections

EyeForPharma, Philadelphia – Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries. Each had a perspective on how it already is…