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The FDA’s Newest Unit Looks Beyond Food and Drugs…

Washington, D.C.—In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital. As the organization’s Associate Director for Digital Health, he’s planning for his squad of…

aesthetic expectation

Trend Tracking: Aesthetic Expectation

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication. This new aesthetic expectation elevation is a trend we’re following in 2017 and is driving brands in retail, health, and…

Meet Eva: A Cancer-Detecting Bra

Monterrey, Mexico – Higia Technologies, a Mexican biosensors company headed by 18-year-old Julian Rios Cantu, has unveiled a prototype version of a bra called Eva, which founders say can detect breast cancer. Eva, a thick-strapped item that looks like a…

Is that a Tracker or a Screener? Yes.

San Francisco, CA – Cardiogram, an apple watch app that monitors heart rate, has been shown to be able to predict atrial fibrillation (afib) with 97 percent accuracy. This finding was shared at the Heart Rhythm Society last week, and is…

Are Customizable Applets The Future of Digital Medicine?

Ann Arbor, MI– Domino’s has a history of leveraging digital technology to make pizza more exciting. Through Domino’s Anywhere, you can place an order by texting a pizza emoji or asking Alexa to order one for you. Now the pizza…

flywithibd

Takeda: #FlyWithIBD

Approximately 32 million people in Europe alone live with inflammatory bowel diseases (IBD). When those suffering from IBD can’t meet their restrictive dietary requirements, they often have a relapse of their disease that can lead to severely impacting their health….

A New Tool for Connecting Caregivers

Dayton, OH – Last year we reported on a growing trend—the “caregiver crunch.” There are many many people worldwide who are doing a job they were never trained for: managing the health and wellness of an aging loved one. And these caregiver…

Bayer Wants You to Enjoy the Great Outdoors

New York, NY – Spring is in the air. Allergens are, too. This year, Bayer’s allergy medicine Claritin launched Be an Outsider, a campaign encouraging people to spend more time outside. The idea behind the activation came from a question…

Wellness Without Even Breaking a Sweat

London, UK—The smart folks at David Lloyd Clubs know that true wellness requires more than just weights and cardio. The British fitness chain’s newest program is exemplifying our 2017 Consumer Trend Sleep’vangelism. The program is simple: 15 minutes of stretching,…