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We Are Moving - Join Us?

We’re Moving – Join Us?

Columbus, Ohio – In 2013, we started this blog with a simple mission: uncover the examples, evidence and stories that fuel better healthcare experiences. Since then, tens of thousands of fellow travelers have read and shared both our posts and…

In2Summit Conference

In2Summit Conference: All The Highlights

Westminster, London – Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly. This was an EMEA focused event concentrating on leading marketers and communicators from across all business…

The FDA’s Newest Unit Looks Beyond Food and Drugs…

Washington, D.C.—In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital. As the organization’s Associate Director for Digital Health, he’s planning for his squad of…

Two-Thirds of Doctors Don’t Trust Content on Pharma Sites

  Burlington, MA—A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy. Even fewer (barely a quarter of the 2,784 doctors surveyed) see pharma websites as credible sources for professional information….

aesthetic expectation

Trend Tracking: Aesthetic Expectation

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication. This new aesthetic expectation elevation is a trend we’re following in 2017 and is driving brands in retail, health, and…

Meet Eva: A Cancer-Detecting Bra

Monterrey, Mexico – Higia Technologies, a Mexican biosensors company headed by 18-year-old Julian Rios Cantu, has unveiled a prototype version of a bra called Eva, which founders say can detect breast cancer. Eva, a thick-strapped item that looks like a…

Is that a Tracker or a Screener? Yes.

San Francisco, CA – Cardiogram, an apple watch app that monitors heart rate, has been shown to be able to predict atrial fibrillation (afib) with 97 percent accuracy. This finding was shared at the Heart Rhythm Society last week, and is…

Are Customizable Applets The Future of Digital Medicine?

Ann Arbor, MI– Domino’s has a history of leveraging digital technology to make pizza more exciting. Through Domino’s Anywhere, you can place an order by texting a pizza emoji or asking Alexa to order one for you. Now the pizza…

flywithibd

Takeda: #FlyWithIBD

Approximately 32 million people in Europe alone live with inflammatory bowel diseases (IBD). When those suffering from IBD can’t meet their restrictive dietary requirements, they often have a relapse of their disease that can lead to severely impacting their health….