Loading
The clinics new Chief Experience Officer, Dr. Adrienne Boissy, outlined her vision last September at the Pop Health Forum in Chicago and just last week expanded on her vision and how the Cleveland Clinic is prioritizing the patient experience.

Cleveland Clinic: Prioritizing The Patient Experience

Cleveland, OH – The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience. And while…

YouTube Presents: One Tremendous Opportunity to Reach Gen X

San Bruno, CA—A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X. Current estimates point to 1.5 billion YouTube views from this demographic each day. In…

Allergan: See America & Prevent Blindness

Allergan: See America & Prevent Blindness

Dublin, Ireland – 61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year. And early…

The People Side of Healthcare Innovation

Columbus, OH— Joe and I walked into a packed house– signs on the door read ‘full capacity’ and the only spots left were standing room in the back left corner. Shadowbox live is usually a venue reserved for artistic performances…

Re-engineering Pills for the Future

Cambridge, MA—The World Health Organization estimates that around half of all medications aren’t taken as directed.   It’s human nature to forget things, and taking a pill every 4-6 hours can be a real challenge for many patients. Here’s the good…

Carrying Bayer Aspirin Gives You Hero Status

New York, NY – In the new awareness campaign developed by BBDO and PR firm Marina Maher Communications, Bayer is arming everyman with asprin to stop heart attack deaths. The HeroSmith campaign encourages people across the country to become everyday heroes by…

Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…

Pharma Payers Opening The Lines of Communication

Pharma & Payers – Opening the Lines of Communication

Silver Spring, MD – For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers. This changes the how, but not the kinds of information…

Real Patient Stories Help Ground Tomorrow’s Doctors

Stanford, CA—Many doctors-to-be spend the first several years of medical school entrenched in rigorous academic activity, but miles away from any living, breathing patients. They spend countless hours in classrooms and lecture halls, cramming their brains chock-full of facts and…