Health Experience Project is a trends-focused journalism project, born in 2013, for healthcare marketers and influencers. In each story, we reveal data and clues about changing habits and preferences or point to brands that are making unique connections and getting to white spaces first. Our goal is a simple one: Understand what kinds of experiences can change healthcare communications by engaging people in new and more relevant ways.
HxP is part of our commitment to innovation. Or, said another way, our relentless pursuit of experiences that beat channel benchmarks, raise expectations, and ultimately help us meet the metric that matters most: engaging more people in critical conversations about health and healthcare.
HxP’s founding authors are our Innovation Team. Today, HxP also has contributors from around the world.
The one thing we all have in common: an endless curiosity for clues into shifting expectations and new trends.
Look for posts, ideas and big trends in these four categories:
- Healthcare: New realities in accessing, giving and receiving healthcare
- Communications: Shifts in how brands are earning time, attention and loyalty
- Consumer: Expectations created by media, peers and entertainment
- Digital: Behavior changes influenced by technology, tools and devices
Please join our search for and our conversation about what’s next in healthcare. Contact us with your ideas and comment on our stories. The future of healthcare is ours to create.
GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate, and activate people through ongoing brand journeys. Building partnerships with pharmaceutical, biotech, and health-and-wellness clients in 18 major markets around the world, GSW creates marketing solutions through a comprehensive and wide array of services.
Integration with public relations and medical communications agencies at inVentiv Health drives complete communications solutions that build corporate and brand value and deliver on the bottom line.
About inVentiv Health
inVentiv Health is a global professional services organization designed to help the biopharmaceutical industry accelerate the delivery of much-needed therapies to market. Our combined Clinical Research Organization (CRO) and Contract Commercial Organization (CCO) offer a differentiated suite of services, processes and integrated solutions that improve client performance. With more than 15,000 employees and the ability to support clients in 90 countries, our global scale and deep therapeutic expertise enable inVentiv to help clients successfully navigate an increasingly complex environment. For more information, visit inVentivHealth.com.