In2Summit Conference

In2Summit Conference: All The Highlights

Westminster, London – Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly. This was an EMEA focused event concentrating on leading marketers and communicators from across all business…

aesthetic expectation

Trend Tracking: Aesthetic Expectation

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication. This new aesthetic expectation elevation is a trend we’re following in 2017 and is driving brands in retail, health, and…


Takeda: #FlyWithIBD

Approximately 32 million people in Europe alone live with inflammatory bowel diseases (IBD). When those suffering from IBD can’t meet their restrictive dietary requirements, they often have a relapse of their disease that can lead to severely impacting their health….

Inventing For Life

Merck: Inventing For Life

Kenilworth, NJ. – What is the next greatest invention? A flying car? Transportation? Time travel? A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention. Merck’s newest campaign aims to…

An Apple A Day To Monitor Glucose

Cupertino, CA. – Not the apple that grows on a tree rather the Apple company that has more than a billion active products in use. One of those products, the Apple Watch, is currently being used within a secret group…

Digital Brand Safety Net: Are Your Metrics Authentic?

Digital Brand Safety Net: Are Your Metrics Authentic?

Several trends we are following this year touch on data. Meaning in Numbers. Big Thick Data. Accountable Expectation. Subjective Science. These all dive deep into things like finding more meaning in data, using data to take smarter risks and no…

Excedrin Hits A Home Run With Angry Met’s Fan

Excedrin Hits A Home Run With Angry Met’s Fan

New York, NY – Baseball season is upon us. Opening day is a special time for fans. But when your expectations are dashed and you miss your most beloved day of the year – you are obviously going to be…

Has Healthcare Arrived on Digital Yet?

Has Healthcare Arrived on Digital Yet?

MM&M released its annual DTC ad spend report for 2017 in the April issue. For the first time digital media spend numbers were made available via Kantar Media. The report estimates that DTC ad spend came in at around $6.3B…