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Allergan: See America & Prevent Blindness

Allergan: See America & Prevent Blindness

Dublin, Ireland – 61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year. And early…

Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…

Pharma Payers Opening The Lines of Communication

Pharma & Payers – Opening the Lines of Communication

Silver Spring, MD – For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers. This changes the how, but not the kinds of information…

Pfizer – Send A Text & Save 50% On Viagra

New York, NY – Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends: Race To The Small Screen: In 2017, we’ll see massive growth in direct mobile ad…

GoodRx and Iodine Bring Transparency To Drug Pricing

GoodRx and Iodine Bring Transparency To Drug Pricing

Santa Monica, CA – With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency. In late 2016, GoodRx, a company that provides discount…

The Doctor Will See You Now…Remotely

Portland, ME – A recent Harris Poll survey revealed a majority of the over 4,100 respondents prefer accessing a live doctor remotely. 65 percent of respondents are interested in seeing their doctor via video visit – that number rose to…

Crowdsourcing Cancer Clinical Trials

London, ENG. – What if you had a proven (data driven) cocktail of approved non-cancer drugs that were saving lives but you couldn’t promote them because you can’t label them as a cancer drugs? The private Care Oncology Clinic (COC) in…

Do Drug Ads Increase Utilization and Adherence?

Do Prescription Drug Ads Increase Utilization and Adherence?

Philadelphia, PA – Do prescription drug ads increase utilization and adherence? With direct-to-consumer advertising under the microscope for prescription drugs, Abby Alpert, a Wharton health care management professor, recently reveled the results of her latest research that could help reshape the…

Fake Drug Ads

Fake Drug Ads – Can You Spot The Difference?

Sliver Spring, MD – The emergence of fake news is a hot topic in, well, the news right now. From claims that Facebook’s algorithm is pushing fake news into people’s news feeds to people pushing headlines without taking the time…

Together in HF

Together in HF – New Social Patient Community by Novartis

Basel, Switzerland – As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF. This network helps patients…