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Trend: Drug Debate Drumbeat Carries On

Trend: Drug Debate Drumbeat Carries On

Santa Rosa, CA. – In a recent interview with Kaiser Health News, John Krahne, diagnosed with brain and lung tumors 10 years prior, outlined his decision to delay filling his prescriptions to continue his treatment in hopes his cancer wouldn’t…

Still Don't Get It

Trend: Still Don’t Get It

Cleveland, OH. – Informed consent in healthcare is easily understood, right? You are in the exam room with the doctor for, maybe, 10 minutes, and you fully understand everything there is to know about your condition and your treatment plan,…

The clinics new Chief Experience Officer, Dr. Adrienne Boissy, outlined her vision last September at the Pop Health Forum in Chicago and just last week expanded on her vision and how the Cleveland Clinic is prioritizing the patient experience.

Cleveland Clinic: Prioritizing The Patient Experience

Cleveland, OH – The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience. And while…

Allergan: See America & Prevent Blindness

Allergan: See America & Prevent Blindness

Dublin, Ireland – 61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year. And early…

Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…

Pharma Payers Opening The Lines of Communication

Pharma & Payers – Opening the Lines of Communication

Silver Spring, MD – For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers. This changes the how, but not the kinds of information…

Pfizer – Send A Text & Save 50% On Viagra

New York, NY – Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends: Race To The Small Screen: In 2017, we’ll see massive growth in direct mobile ad…

GoodRx and Iodine Bring Transparency To Drug Pricing

GoodRx and Iodine Bring Transparency To Drug Pricing

Santa Monica, CA – With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency. In late 2016, GoodRx, a company that provides discount…

The Doctor Will See You Now…Remotely

Portland, ME – A recent Harris Poll survey revealed a majority of the over 4,100 respondents prefer accessing a live doctor remotely. 65 percent of respondents are interested in seeing their doctor via video visit – that number rose to…