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Wellness Without Even Breaking a Sweat

London, UK—The smart folks at David Lloyd Clubs know that true wellness requires more than just weights and cardio. The British fitness chain’s newest program is exemplifying our 2017 Consumer Trend Sleep’vangelism. The program is simple: 15 minutes of stretching,…

Inventing For Life

Merck: Inventing For Life

Kenilworth, NJ. – What is the next greatest invention? A flying car? Transportation? Time travel? A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention. Merck’s newest campaign aims to…

CANCERCON : Because Young Adult Cancer Sucks

Denver, CO –  CANCERCON is the experience that you never knew you needed because who the hell thinks about cancer when you’re not eighty years old? Attendees can network with hundreds of non-judgmental friends their age that they never knew they…

Trend Tracking: Dr Batman and AI Robin

Trend Tracking: Dr Batman and AI Robin London, UK – One of our top 2017 Healthcare Trends, “Dr Batman and AI Robin” outlined the ways in which artificial intelligence is really starting to change the way diseases are assessed, diagnosed,…

EyeForPharma 2017: All the Highlights

EyeForPharma, Philadelphia – I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the healthcare professionals involved in their care. All in, there…

An Apple A Day To Monitor Glucose

Cupertino, CA. – Not the apple that grows on a tree rather the Apple company that has more than a billion active products in use. One of those products, the Apple Watch, is currently being used within a secret group…

From Instinct To Evidence

EyeForPharma, Philadelphia – I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing. We surveyed registered attendees prior to the conference and found that path isn’t…

Adherence Starts With Hope

EyeForPharma, Philadelphia – Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space. She started out with a powerful idea: In our industry, that can be a prescription for…

patient-finding-approaches-rare-disease

Patient-Finding Approaches for Rare Disease

EyeForPharma, Philadelphia – Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis. It impacts 1:100,000 people – making finding them very much like hunting needles in haystacks. Baglin is…

Creating a Culture of Measurement

Creating a Culture of Measurement

EyeForPharma, Philadelphia – David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration. He started with a…