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Can Storytelling Help Patients Battle Cancer?

Thousand Oaks, CA – Stories are powerful. They help us connect with each other in meaningful ways― beyond statistics or mere descriptions of events. They provide a narrative that builds empathy and connection to people and their journey. Storytelling has…

Together in HF

Together in HF – New Social Patient Community by Novartis

Basel, Switzerland – As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF. This network helps patients…

HXP Staff Favorites of 2016

2016 has been quite a year (to say the least). Before we look ahead to 2017, our Innovation team took the time to reflect on the year that was by chosing our favorite 2016 posts. This year, the Health Experience…

Fast-Tracked Ebola Vaccine Proves to Be Effective

Geneva, Switzerland – A new study published in The Lancet medical journal points to the emergence of the first successful vaccine guarding against the Ebola virus. In 2014, the virus devastated West Africa and spread to the United States and parts…

Is Handheld Ultrasound the New Stethoscope?

Clarius is a startup that has recently received 501k clearance to market its handheld ultrasound device. The device is waterproof and pairs with smartphones to display scans. The app also provides workflows for a variety of applications, helping Clarius claim…

Making a Spectacle of Surgery and Keeping Conversation Live

Things are changing… fast. Today people’s expectations are being shaped by new experiences with media, peers, technology and brands. These expectations form assumptions people have about how companies should engage with and create experiences for customers. The truth is, brands…

2017 Trend Reports

2017 Trend Reports are Here!

Columbus, OH – Data and predictive analytics are rapidly evolving how we target customers and develop integrated communications plans that flow seamlessly across channels. Today it’s possible to pinpoint exactly where to find your most likely customers and even know just…

Smart Socks Predict Foot Ulcers in Diabetic Patients

San Francisco, CA – Wearables have been all the rage over the past few years. It seems like every dieter has a Fitbit. Companies like Athena are giving Apple watches out for free to their employees and subsidizing them for plan…