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Identifying HCPs By Name at Your Website

Identifying HCPs by Name at Your Website

EyeForPharma, Philadelphia—David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement? Reim thinks it’s all about identity. That reps know the doctor, her background,…

Google Health: We no longer go online. We live online.

EyeForPharma, Philadelphia – David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives. The smartphone – that single device – is radically changing healthcare. A few…

Patients First

Pfizer: Patients First

EyeForPharma, Philadelphia – Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first. Schmeltz said, “those…

Engage Organized Customers

ZS Associates: New Ways to Engage Organized Customers

EyeForPharma, Philadelphia – Pratap Khedkar and Paul Darling, principals at ZS Associates, said we will never go back to the days of fee for service. The push to value will continue. MACRA is one critical piece of evidence. It passed…

Six Leading Patient Centric Programs

Six Leading Patient Centric Programs

EyeForPharma, Philadelphia – Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support. Here are six of our favorites from the #efpphilly stage: BMS: Universal Patient Language The UPL addresses widely…

Real Human Connections

Real Human Connections

EyeForPharma, Philadelphia – Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries. Each had a perspective on how it already is…

The New Bar For Leadership

The New Bar For Leadership

EyeForPharma, Philadelphia – Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm. Here are four of our favorite observations and examples. Kaiser Permanente: Solve the big problems Andrew McCulloch,…

The Innovation Gap

The Innovation Gap

EyeForPharma, Philadelphia – Paul Simms, Chairman of eyeforpharma kicked off his annual conference with a call to arms: We have an innovation gap. We invest in R&D at twice the rate of competing industries. But we haven’t made the progress…

Recent Study Finds Artificial Intelligence Doubles Medication Adherence

New York, NY—Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors. According to their website, this was the first randomized controlled trial to compare the…

Trend: Period Activism

New York, NY – The former first daughter, Chelsea Clinton, is a passionate mother of two, the vice chair of her mother & father’s foundation and is speaking out on a trend we are following in 2017: Period Activism. As…