Loading
Digital Brand Safety Net: Are Your Metrics Authentic?

Digital Brand Safety Net: Are Your Metrics Authentic?

Several trends we are following this year touch on data. Meaning in Numbers. Big Thick Data. Accountable Expectation. Subjective Science. These all dive deep into things like finding more meaning in data, using data to take smarter risks and no…

Excedrin Hits A Home Run With Angry Met’s Fan

Excedrin Hits A Home Run With Angry Met’s Fan

New York, NY – Baseball season is upon us. Opening day is a special time for fans. But when your expectations are dashed and you miss your most beloved day of the year – you are obviously going to be…

Has Healthcare Arrived on Digital Yet?

Has Healthcare Arrived on Digital Yet?

MM&M released its annual DTC ad spend report for 2017 in the April issue. For the first time digital media spend numbers were made available via Kantar Media. The report estimates that DTC ad spend came in at around $6.3B…

Guerilla Empathy

Berlin, Germany— Photo booths are a big deal in Berlin. On International Women’s Day this past March, they became a platform to shine light on an important yet widely unknown statistic: one in four German women are victims of domestic…

Tune in Doc-Virtual Conferences Are Now a Reality

New York, NY — 2017 has marked a major shift in the way pharmaceutical giant Novartis will be using and expanding innovative digital platforms to share major congress experiences, education and medical information with physicians. They are making significant investment…

Facebook to Launch Snap-Chat Like Application

Voices of inVentiv: Chris Iafolla Head of Digital & Social Strategy Chris.iafolla@inventivhealth.com They say that when it comes to success, why reinvent the wheel? Facebook has certainly taken this saying to heart and has been testing Snapchat-like updates that allow…

Gauging the Appetite for Chatbots

Chicago, IL – Have you ever engaged in conversation with a chatbot? Would you like to? Seems like there is no shortage of talk now-a-days about these A.I. systems , and more and more people are  starting to encounter them in…

SXSW 2017 Download: What Does it Mean for Healthcare?

Voices of inVentiv: Chris Iafolla – Head of Digital & Social Strategy Austin, TX– 2017 marked the 30th year of SXSW. Over that time, the interactive, film and music festival has expanded from a conference that hosted 700 attendees to one…