Loading

Medical Innovation is Hiding Everywhere

Stanford, CA—You just never know how or where inspiration will strike. From sitting beneath an apple tree to stepping into a bathtub, some of history’s greatest breakthroughs have occurred in the oddest places. Recently, Manu Prakash, a Stanford professor of…

The Doctor Will See You Now…Remotely

Portland, ME – A recent Harris Poll survey revealed a majority of the over 4,100 respondents prefer accessing a live doctor remotely. 65 percent of respondents are interested in seeing their doctor via video visit – that number rose to…

Crowdsourcing Cancer Clinical Trials

London, ENG. – What if you had a proven (data driven) cocktail of approved non-cancer drugs that were saving lives but you couldn’t promote them because you can’t label them as a cancer drugs? The private Care Oncology Clinic (COC) in…

Do Drug Ads Increase Utilization and Adherence?

Do Prescription Drug Ads Increase Utilization and Adherence?

Philadelphia, PA – Do prescription drug ads increase utilization and adherence? With direct-to-consumer advertising under the microscope for prescription drugs, Abby Alpert, a Wharton health care management professor, recently reveled the results of her latest research that could help reshape the…

Emoji Overload

New York, NY – Think that emoji’s have jumped the shark? Well, you aren’t alone… at least as far as their use in branded ads and marketing communications goes. A survey of 200,000 US YouGov Profiles users (YouGov Profiles is a…

Fake Drug Ads

Fake Drug Ads – Can You Spot The Difference?

Sliver Spring, MD – The emergence of fake news is a hot topic in, well, the news right now. From claims that Facebook’s algorithm is pushing fake news into people’s news feeds to people pushing headlines without taking the time…

Meals on Wheels Becomes a Vehicle for Geriatric Care

New York, NY – For over 60 years, Meals on Wheels America has delivered pre-made entrees to seniors and other eligible individuals throughout the country. By providing prepared meals for those with diminished mobility, the program helps over 2 million Americans…

3 Tips for Boosting VR Engagement

Mountain View, CA – To help jump start your 2017 virtual reality projects, Google just published some engagement tips on its think with Google platform. In the article, they outline 3 best practice takeaways from a qualitative study that they conducted with…

Can Storytelling Help Patients Battle Cancer?

Thousand Oaks, CA – Stories are powerful. They help us connect with each other in meaningful ways― beyond statistics or mere descriptions of events. They provide a narrative that builds empathy and connection to people and their journey. Storytelling has…