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Four Ways the FDA Is Making Communications Bettter

Washington, DC — If you work in the pharmaceutical industry, you’ve probably been asked the big, exasperated question just about anyone who’s had to use healthcare communications asks: Why do you do it that way?? The tiny fine print, the…

Trending Now: Get the 555 on SXSW

Austin, TX – SXSW brought us new gadgets and apps galore. A week filled with everything from life-size Mario Cart racing to quad-copters that have the ability to track and chase assailants. But what were some of best of the…

40 Ideas from MediaPost Marketing Health

Washington, DC — This week marked MediaPost’s first Marketing Health conference. They gathered 38 speakers from around our industry to talk about new possibilities and responsibilities in healthcare marketing. The speakers – and moderators, tweeters, and attendees – shared great…

Carly, Merendino, HealthCentral share real life

Washington, DC — Today I’ll be speaking at MediaPost’s Diagnosis Digital: Healthcare Marketing In A Multi-Screen Age conference.  Our topic is all about understanding “patients” as people who sometimes happen to need healthcare. That got me thinking about stories I’d…

Trend: People Expect More Than a Prescription

Columbus, OH — People increasingly expect to be active participants in their healthcare. They’re bringing their own data and research into the exam room and self-treating with food and apps. It’s part of a new way they want to collaborate with…

7 Wow-Worthy Stats About Life and Health

Watertown, MA — You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them? We love those. Here are seven that we’ve been talking a lot about this week: Doximity…

Quickies: 12 Snack-size Healthcare Headlines

Dallas, TX — In brief: The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical…

2014 Digital Trends: Exclusive iBook

New York, NY — This is it! Our most popular annual trends report, consistently read by tens of thousands of people throughout our industry. This year our digital trendspotters are looking at eight trends set to change how healthcare marketers…

2014 Healthcare Trends: Exclusive iBook

Columbus, OH — We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014. We’re calling this one Doctor who? Dr. You. It’s a year when we’ll each…

Best 13 Healthcare Experiences of 2013

Columbus, OH — What if a child could learn how to manage her diabetes from her teddy bear? Or an adult could be prescribed a clinically-effective app instead of another pill? What if we made it easier for people dealing…