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HxP Picks: Best campaigns outside of pharma

Columbus, OH — Last week, we got to take part in a workshop inspired by clues from the zeitgeist. Clues are anything that hints at a changing consumer need or a new possibility in experience created by trends or technology. We…

Earning smiles, tears and goosebumps

New York, NY — When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of…

The Justice League takes over the cancer ward

Sao Paulo, Brazil — If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings. It’s scary in a cold, damp chill kind of way. That’s a feeling that’s perfectly described…

Unconscious bias starts early in medicine

Winston Salem, NC – The topic of unconscious bias has been a big one this year, thanks in part to Facebook COO Sheryl Sandberg’s high profile book and media tour encouraging women to “lean in” at work. One of her…

HxP Picks: Personal resolutions, powerful videos

The Seasons of Diabetes Kathryn Bernish-Fisher (who should really be our Chief Empathy Officer) pointed us to this spot-on and incredibly self-aware post from a young woman named Lizmari – AKA, The Angry Type 2 Diabetic. In the post she…

Happy birthday reminder card

Trend: A new role for artifacts in marketing

New York, NY — I borrowed this little gem from the bulletin board in my office. As usual, the Oatmeal says it all: In our rush to make every experience digital, we’ve created a new role for the tangible. That breakthrough moment…

NFC chip

What is customer experience in healthcare?

Burbank, CA — Enter your typical American hospital. Sign your name on a clipboard, wait for your name to be called, complete lots of paperwork, wait some more … At the Roy and Patricia Disney Family Cancer Center, they do…

What has healthcare done for – or to – you?

Columbus, OH — Here’s what we know: a great experience with a healthcare provider, institution or even brand can help you be more successful. In fact, the right experience can overcome years of inaction, inspire new commitments or simply give hope….

How MOOCs could empower the newly diagnosed

Boston, MA — MOOCs have disrupted the elite world of higher education. Its traditional model of credits, tuition and limited enrollment has been both challenged and extended by these massive open online courses. They are available to everyone, usually free,…