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Highlights: 3 new reports on healthcare marketing

Cleveland, OH — If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight. With more emails arriving…

2014 Consumer Trends: Exclusive iBook

Columbus, OH — Around this time each year, we explore the trends that are changing expectations for brand interactions.  Trends that are built on people’s day-to-day experiences with technology, culture, media, etc. This year, we’re expanding our typical digital report…

2014 Marketing Trends: Exclusive iBook

New York, NY — We covered an entire room with ideas. Twenty trend watchers in four cities across three countries had been collecting hints for months – small shifts, interesting data, compelling stories. We had PowerPoint slides, Post-its, links, photographs, video, even…

The Health Experience Project is back!

Los Angeles, CA — Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks. The good news is: We’re back. Even better, we’ve got a new…

Do You Ever Feel Like You're In This Alone?

Boston, MA — Being alone is an increasingly important dynamic in healthcare. One that –  thanks to changes in medical and communications technology, our connections to family, and even the way we work – is becoming increasingly prevalent. Where we…

3 Ways Accountable Care Changes Pharma Marketing

Washington, DC — It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press. Sure, Coke and Google are in almost every isue of AdWeek. But, when we create something that actually rises above all the…

Five Ways Pharma Is Creating Brand Fans

London, England — We’ve long been fans of MINI’s strategy to market to its current customers. By creating incredibly generous, uniquely personal and always surprising experiences for MINI owners, they’ve built an exclusive club of insiders who not only buy…

HxP Picks: New apps, new stories, new world

New York, NY — Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share. These great finds include news on how your heartbeat can unlock your car, how to get med school credit for…

What If You Understood Your Health Insurance?

New York, NY — Next month, New York state will begin open enrollment for its health insurance marketplace. Among the most interesting players is Oscar, a new health insurance company that will take advantage of design and data to humanize…

Meet Calico: Healthcare Innovation from Outsiders

Mountain View, CA — The cover of this week’s Time magazine reads “Can Google Solve Death? The search giant is launching a venture to extend the human life span.” That’s followed by an all-to-true subhead: “That would be crazy – if…