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Two women and an older man sitting in a waiting room

Teaching healthcare to talk like patients

Stony Brook, NY — What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science? Would we do it? Alan Alda and Sally Okun are advocates for…

Gaming Dynamics Make Us Smarter, More Prepared

New Rochelle, NY —  Ben Sawyer, one of the original advocates for using games to  improve competency and outcomes in health, described the problem we’re up against in six simple words: “The interface of healthcare is broken.” Said another way:…

Using good news to change the conversation

Montreal, Quebec — Physicians who manage chronic disease are bearers of a seeming endless onslaught of bad news. The diagnosis is just the start of it, followed by year after year of missed diet and exercise goals, treatment failures, and…

A woman showing information to doctors using a tablet

New Report: Sales Rep Trends and Best Practices

Columbus, OH — Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games. He started the conversation with a big challenge: We…

The Screen Effect: Our Phones Are Changing Us

New York, NY — We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections. Those clues are often just quick observations about how we live, what we rely on, where we’re…

Free Poster: Value Beyond the Pill Strategies

Columbus, OH — Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of leading pharma innovators. These concepts aren’t just about the tools we provide; they’re…

Could Metformin Change Diabetes Care Again?

Redwood City, CA — Over the last few years, we’ve been watching the development and eventual FDA approval of Proteus’ ingestible sensor for medication management. It’s an entirely automated system that lets doctors – and users – see how medication…

Closeup of a woman with a play button on top

HxP Picks: Women Gamers, Kid-Friendly MRI, Lots More

Newtown, PA — Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how…

Red Cross disaster relief emblem on back of a jacket

Red Cross Has Empathy In the (Paper) Bag

Columbus, OH — Every once in a while, you come across marketing that speaks in such a human voice about such a universal truth that it just gives you the chills: Inside: a simple donation form. What more could you…