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Patients want a (download) recommendation

London, England — Not long ago, a client described a particular patient type to me. They want to do better, she said, but all the responsibilities of day-to-day life just get in the way – or at least they think…

Stop buying ads for people to skip

Columbus, OH — I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised. But, first I had to wait through a Dropcam spot on pre-roll. No worries,…

The doctor you choose makes all the difference

Philadelphia, PA — One Fall day, in the big open ballroom of one Hilton or another, eight conference speakers took turns answering a seemingly simple question: how do we engage these new digitally-empowered healthcare consumers? The answer I remember came from…

HxP Picks: Gaming, NFC, caregiving, more

Columbus, OH — Wrapping up your week? Don’t miss all these great finds from our contributors, including a potentially huge break-through in cancer care, a big trend of men as caregivers, intriguing new ad formats, a new take on junk…

Picture of a young girl releasing a balloon into the air

The thin line between denial and hope

Philadelphia, PA — Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope. She’s traveled all over the world, uncovering stories in business and economics. But, the story that she’ll forever be known for is an…

Forget self tracking, we’re into bio hacking

Boston, MA – In this post, I’m going to tell you how you can make a functioning prosthetic hand with $5 of materials. But, the story you’ll want to tell your friends will probably be the one with the sneaky…

Picture this: Lots of seeping, icky wounds

Toronto, ON — This is by far the most submitted HxP story ever. I think the first senders were Alex Bragg, Joy Hart and Joel Gerber, but it’s kept coming in ever since. We credit the competing cool and ew-gross…

Did you know you have more options?

Boston, MA – What if you wanted a box of cereal right now? You could probably walk, ride or drive to any number of big grocery stores, small specialty stores or even convenience stores. Once inside, you’d stare down a…

Doximity wins doctor social wars

Watertown, MA – Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors. And, every year Epocrates wins. It’s their go-to for drug reference, drug & disease monographs and diagnostic tools. As of…

People in a room working through an idea on whiteboard

HxP Picks: Best campaigns outside of pharma

Columbus, OH — Last week, we got to take part in a workshop inspired by clues from the zeitgeist. Clues are anything that hints at a changing consumer need or a new possibility in experience created by trends or technology. We…