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The New Caregiver: Working, Digital, Stretched

Newtown, PA — “I managed to figure out how to sign out of Yahoo. Sign into Yahoo. Sign into my mom’s KaiserPermanente.org account. Get her test results from there. And, then, sign out, check her other mail that had a…

Direct Marketing You Can't Forget

Frankfurt, Germany — I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope. The project was part of a bigger initiative by the admissions team…

Four pharma ads and actions to watch

Columbus, OH — It takes a lot of bravery to be honest about health and healthcare. Courage to speak frankly about the scariest parts of it – to talk about the fears you wish you didn’t have. Strength to acknowledge the aspects…

HxP Picks: personal stories, new strategies

Atlanta, GA — Let’s kick off this week with a ton of the great finds our contributors have sent in. This week’s picks include original art, incredible new inventions, personal experiences with actue and chronic disease, and, well, a really…

mHealth for seniors – sooner than you think

Onward, Singapore — In almost every region around the world, you can find some version of “The mHealth Report.” It’s a compilation of observational research, projections and corollaries that show how giving more people mobile tools designed to support their health…

Empathy, disgust and experience in the ER

Washington, DC — You’ve probably sat in meetings like I have where people, with the best of intentions, reduce a customer down to a failure, a stereotype of their limitations. The comments start with realistically, they’d never try that ……

People in a crowd

Trend: Rise of real world data and the new KOL

Arlington, VA — One of the biggest practice-based trends we’re watching was born of a shift in insurer strategy. The largest payers in healthcare – including Aetna, UHC, WellPoint, and Medicare – are now compensating physicians for value in addition…

A new approach to fighting drug shortages

Toronto, Ontario — Shortages of critical cancer-fighting drugs have impacted 83% of U.S. oncologists in the past six months.* Around the world, doctors are negotiating availability, access and funding for the infusions they most want to prescribe. The problem isn’t…

Fun signs beat finger-wagging commands

Washington, D.C. — Nobody gets human motivation like Dan Pink. Part office anthropologist, part investigative journalist, part great storyteller, he’s on a mission to change the world of work. Dan has a side project that we absolutely cannot get enough…

Pharmacists: The new heros of chronic care

Woonsocket, RI — For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller. Automated systems made it easy to call in a refill without talking to anyone. Drive-thrus limited one-on-one interaction to…