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White wine with your colonoscopy prep?

Raleigh, NC — People ask Google things they wouldn’t ask their doctor, their partner or even their priest. And, when it comes to medical procedures that involve, well, as Dave Barry once put it, “sticking a 17,000 foot tube up…

A lawyer, a designer and a doctor walk into a bar

Hanover, NH — Ok, maybe not into a bar. But, it looks like they’ve been working together to crack the code on making prescription drug information more useful to consumers. The project started years ago at Dartmouth Medical School. It…

How will human connections survive technology?

Columbus, OH — Over dinner last night, some colleagues compared their families by level of device and technology addiction.  There’s a wife who can’t stop reading Reddit. A family entirely fitted in iEverything. Pre-teens who can’t go on a 10-minute…

Is healthcare the new processed food?

New York, NY — In 2004, Morgan Spurlock made reforming the fast food industry his personal mission. He decided to challenge the theory that eating fast food is safe by eating only McDonald’s for thirty days, three meals a day. The…

Think small: The individual experience of care

Columbus, OH — The challenges we have to solve in healthcare are enormous: an epidemic of chronic disease, inequity in care, a rapidly aging population, the list goes on and on. The scale of the problems is overwhelming. Yet, a lot…

Cough, sore throat and a better experience

New York, NY — An app isn’t right for every brand, but when it is right, it can be really powerful. We recently had the opportunity to hear from Paul Ewing and Tawana Burnett, with Pfizer’s consumer marketing and consumer engagement…

Only 3% of people are perfect. Are you?

Washington, D.C. — The Centers for Disease Control and Prevention recently questioned over 350,000 people about their body mass index, cholesterol levels, fruit and vegetable consumption, and more. They found that only 3% of people have optimum cardiovascular health. 10%…

Heart monitor screen

The future of healthcare looks … chilly

Columbus, OH — This post was inspired by a little YouTube war: colleagues taking turns (and butting heads) showing the videos that inspire them. It quickly became a challenge. Perhaps “The Challenge” to our future success as an industry in…

Download this and call me in the morning

New York, NY — One of the few places we still get homework as adults is the doctor’s office. Whether it’s scheduling some lab work or trying out a new exercise routine, there’s almost always more to be done. According…

The most powerful word in healthcare: BECAUSE

Cambridge, MA — This is the simplest research project you’ll read about all week. But, its results will inspire you to change at least one project you’re working on. Harvard psychologist Ellen Langer is known for unconventional research. In the…