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Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…

Pfizer – Send A Text & Save 50% On Viagra

New York, NY – Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends: Race To The Small Screen: In 2017, we’ll see massive growth in direct mobile ad…

Do Drug Ads Increase Utilization and Adherence?

Do Prescription Drug Ads Increase Utilization and Adherence?

Philadelphia, PA – Do prescription drug ads increase utilization and adherence? With direct-to-consumer advertising under the microscope for prescription drugs, Abby Alpert, a Wharton health care management professor, recently reveled the results of her latest research that could help reshape the…