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Facebook’s Answer to Fake News Starts to Take Shape

Menlo Park, CA – This month, Facebook has started to roll out features designed to help impact the spread of fake news. These features were originally announced as a pilot back in December, but now it appears that they are operational for…

Norwegian News Site Pushes Back on Our Push It Trend…

Oslo, Norway—The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels. The broadcaster’s tech arm, NRKbeta, launched a new tool on its site last month that requires would-be commenters to pass a multiple-choice…

Still Don't Get It

Trend: Still Don’t Get It

Cleveland, OH. – Informed consent in healthcare is easily understood, right? You are in the exam room with the doctor for, maybe, 10 minutes, and you fully understand everything there is to know about your condition and your treatment plan,…

Pharma Payers Opening The Lines of Communication

Pharma & Payers – Opening the Lines of Communication

Silver Spring, MD – For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers. This changes the how, but not the kinds of information…

Pfizer – Send A Text & Save 50% On Viagra

New York, NY – Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends: Race To The Small Screen: In 2017, we’ll see massive growth in direct mobile ad…

Do Drug Ads Increase Utilization and Adherence?

Do Prescription Drug Ads Increase Utilization and Adherence?

Philadelphia, PA – Do prescription drug ads increase utilization and adherence? With direct-to-consumer advertising under the microscope for prescription drugs, Abby Alpert, a Wharton health care management professor, recently reveled the results of her latest research that could help reshape the…