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Pharma Payers Opening The Lines of Communication

Pharma & Payers – Opening the Lines of Communication

Silver Spring, MD – For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers. This changes the how, but not the kinds of information…

Pfizer – Send A Text & Save 50% On Viagra

New York, NY – Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends: Race To The Small Screen: In 2017, we’ll see massive growth in direct mobile ad…

Do Drug Ads Increase Utilization and Adherence?

Do Prescription Drug Ads Increase Utilization and Adherence?

Philadelphia, PA – Do prescription drug ads increase utilization and adherence? With direct-to-consumer advertising under the microscope for prescription drugs, Abby Alpert, a Wharton health care management professor, recently reveled the results of her latest research that could help reshape the…

Emoji Overload

New York, NY – Think that emoji’s have jumped the shark? Well, you aren’t alone… at least as far as their use in branded ads and marketing communications goes. A survey of 200,000 US YouGov Profiles users (YouGov Profiles is a…

Fake Drug Ads

Fake Drug Ads – Can You Spot The Difference?

Sliver Spring, MD – The emergence of fake news is a hot topic in, well, the news right now. From claims that Facebook’s algorithm is pushing fake news into people’s news feeds to people pushing headlines without taking the time…

Can Storytelling Help Patients Battle Cancer?

Thousand Oaks, CA – Stories are powerful. They help us connect with each other in meaningful ways― beyond statistics or mere descriptions of events. They provide a narrative that builds empathy and connection to people and their journey. Storytelling has…

Together in HF

Together in HF – New Social Patient Community by Novartis

Basel, Switzerland – As patient centricity continues to become more of a focus for pharmaceutical companies and their brands, Novartis recently launched a dedicated social network for heart failure patients and caregivers called Together in HF. This network helps patients…

HXP Staff Favorites of 2016

2016 has been quite a year (to say the least). Before we look ahead to 2017, our Innovation team took the time to reflect on the year that was by chosing our favorite 2016 posts. This year, the Health Experience…

Social Rx Risk Retention – FDA Study

Social Rx Risk Retention – FDA Study

Washington, DC. – In 2014, the FDA mandated that a prescription drug’s benefit and risk information had to appear in its entirety when promoting via social media channels. With prescription drug benefits and risk information being much longer than what…

“Adgorithms”

Newton, MA- Artificial intelligence-powered ads that can chat? One of the first initiatives, driven by IBM’s Watson engine set for the fall, will have ads that can respond to “conversational queries like ‘is this medication right for my son?’” The Wall…