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flywithibd

Takeda: #FlyWithIBD

Approximately 32 million people in Europe alone live with inflammatory bowel diseases (IBD). When those suffering from IBD can’t meet their restrictive dietary requirements, they often have a relapse of their disease that can lead to severely impacting their health….

Bayer Wants You to Enjoy the Great Outdoors

New York, NY – Spring is in the air. Allergens are, too. This year, Bayer’s allergy medicine Claritin launched Be an Outsider, a campaign encouraging people to spend more time outside. The idea behind the activation came from a question…

Adherence Starts With Hope

EyeForPharma, Philadelphia – Laura Barry, Senior Director Customer Insights, Analytics and Experiences at Abbvie believes emotional connections can be made in the digital space. She started out with a powerful idea: In our industry, that can be a prescription for…

Real Human Connections

Real Human Connections

EyeForPharma, Philadelphia – Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries. Each had a perspective on how it already is…

Guerilla Empathy

Berlin, Germany— Photo booths are a big deal in Berlin. On International Women’s Day this past March, they became a platform to shine light on an important yet widely unknown statistic: one in four German women are victims of domestic…

Tune in Doc-Virtual Conferences Are Now a Reality

New York, NY — 2017 has marked a major shift in the way pharmaceutical giant Novartis will be using and expanding innovative digital platforms to share major congress experiences, education and medical information with physicians. They are making significant investment…

Gauging the Appetite for Chatbots

Chicago, IL – Have you ever engaged in conversation with a chatbot? Would you like to? Seems like there is no shortage of talk now-a-days about these A.I. systems , and more and more people are  starting to encounter them in…

Facebook’s Answer to Fake News Starts to Take Shape

Menlo Park, CA – This month, Facebook has started to roll out features designed to help impact the spread of fake news. These features were originally announced as a pilot back in December, but now it appears that they are operational for…