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Rapper Common brings rhythm and rhyme to vision loss awareness

Washington, D.C. –  Allergan is pushing full steam ahead on its preventable blindness initiative, See America. After launching the effort last month, the Dublin drugmaker has teamed up with its first celebrity spokesman: Common. Allergan rolled out a new video, which features award…

Carrying Bayer Aspirin Gives You Hero Status

New York, NY – In the new awareness campaign developed by BBDO and PR firm Marina Maher Communications, Bayer is arming everyman with asprin to stop heart attack deaths. The HeroSmith campaign encourages people across the country to become everyday heroes by…

Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…

Emoji Overload

New York, NY – Think that emoji’s have jumped the shark? Well, you aren’t alone… at least as far as their use in branded ads and marketing communications goes. A survey of 200,000 US YouGov Profiles users (YouGov Profiles is a…

Mixed Reality: A Shoppers Dream or Nightmare?

Mixed Reality: A Shoppers Dream or Nightmare?

Beijing, China– If you are in the U.S., you are probably reading this while standing in line with millions of others for the country’s ultimate day of consumerism – Black Friday. Black Friday is a bargain hunter’s nirvana: the deals, the…

Battling Obesity with Taxes

Geneva, Switzerland – Since the 19th century, the soda manufacturing industry has sustained its ability to turn a sweet profit. And as you could have guessed, the U.S. has led the way in soda consumption. According to this 2011 consumer report,…

Simplifying a Complicated Choice

San Francisco, CA – They’ve crowdsourced real-world feedback on some of the most prescribed pharmaceutical products, demystified depression meds, and have made selecting the right OTC cold and flu remedy as easy as checking a few boxes and moving a few sliders. So…

The Brain, Biohacking and the Pursuit of Perfection

Eric Matzner, sometimes referred to as the Brain Bro, is a Silicon Valley entrepreneur and self proclaimed biohacker. He is part of a growing community of do-it-your-self biologists passionate about exploring emerging avenues of science in the name of ever…

The New York Times Can Be Your New Texting Buddy

New York, NY– As much as we would like to, hardly anyone has the freedom to take two weeks off to catch every minute of the Olympic coverage. The reality of it is that most of us don’t have access…

Ford's Experiential Event Raises the Bar

New York, New York – Our “Experience It” 2017 Communications trend covered the rapid increase in experiential marketing tactics that have been taking over physical spaces everywhere from bus stops to beauty shops. This weekend, Ford created an experience that…