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Wellness Without Even Breaking a Sweat

London, UK—The smart folks at David Lloyd Clubs know that true wellness requires more than just weights and cardio. The British fitness chain’s newest program is exemplifying our 2017 Consumer Trend Sleep’vangelism. The program is simple: 15 minutes of stretching,…

Google Health: We no longer go online. We live online.

EyeForPharma, Philadelphia – David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives. The smartphone – that single device – is radically changing healthcare. A few…

Patients First

Pfizer: Patients First

EyeForPharma, Philadelphia – Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first. Schmeltz said, “those…

Engage Organized Customers

ZS Associates: New Ways to Engage Organized Customers

EyeForPharma, Philadelphia – Pratap Khedkar and Paul Darling, principals at ZS Associates, said we will never go back to the days of fee for service. The push to value will continue. MACRA is one critical piece of evidence. It passed…

Six Leading Patient Centric Programs

Six Leading Patient Centric Programs

EyeForPharma, Philadelphia – Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support. Here are six of our favorites from the #efpphilly stage: BMS: Universal Patient Language The UPL addresses widely…

Excedrin Hits A Home Run With Angry Met’s Fan

Excedrin Hits A Home Run With Angry Met’s Fan

New York, NY – Baseball season is upon us. Opening day is a special time for fans. But when your expectations are dashed and you miss your most beloved day of the year – you are obviously going to be…

Rapper Common brings rhythm and rhyme to vision loss awareness

Washington, D.C. –  Allergan is pushing full steam ahead on its preventable blindness initiative, See America. After launching the effort last month, the Dublin drugmaker has teamed up with its first celebrity spokesman: Common. Allergan rolled out a new video, which features award…

Carrying Bayer Aspirin Gives You Hero Status

New York, NY – In the new awareness campaign developed by BBDO and PR firm Marina Maher Communications, Bayer is arming everyman with asprin to stop heart attack deaths. The HeroSmith campaign encourages people across the country to become everyday heroes by…

Are Patients Responding To DTC Drug Ads?

Poll: Are Patients Responding To DTC Drug Ads?

Boston, MA – In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior. DTC…