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YouTube Presents: One Tremendous Opportunity to Reach Gen X

San Bruno, CA—A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X. Current estimates point to 1.5 billion YouTube views from this demographic each day. In…

The Doctor Will See You Now…Remotely

Portland, ME – A recent Harris Poll survey revealed a majority of the over 4,100 respondents prefer accessing a live doctor remotely. 65 percent of respondents are interested in seeing their doctor via video visit – that number rose to…

Emoji Overload

New York, NY – Think that emoji’s have jumped the shark? Well, you aren’t alone… at least as far as their use in branded ads and marketing communications goes. A survey of 200,000 US YouGov Profiles users (YouGov Profiles is a…

3 Tips for Boosting VR Engagement

Mountain View, CA – To help jump start your 2017 virtual reality projects, Google just published some engagement tips on its think with Google platform. In the article, they outline 3 best practice takeaways from a qualitative study that they conducted with…

Making a Spectacle of Surgery and Keeping Conversation Live

Things are changing… fast. Today people’s expectations are being shaped by new experiences with media, peers, technology and brands. These expectations form assumptions people have about how companies should engage with and create experiences for customers. The truth is, brands…

Digital Innovation

Digital Innovation for Pharmaceutical Sales

San Jose, CA – In a recent post on Samsung’s Insights page, the tech giant shed light on several key opportunities for the pharma industry that have emerged from digital advancements. From connecting with patients through social networks to responsibly…

Just Get Better Healthcare Inspired by Amazon Go

Oh the grocery store checkout line… where dreams go to die. Whether we’re stuck behind an elderly shopper writing a check by hand, someone with two baskets full in the 15 items or less line or simply arguing with the…

1 in 20 online searches are…

1 In 20 Online Searches Are…

Healthcare-related. This means there is an opportunity for pharmaceutical and healthcare companies to leverage digital platforms to reach their target audiences, said David Silk, senior partner lead at Google Health, at the HITLAB Innovators Summit in New York on Thursday. According to Google’s…

The FDA’s Health & Medical App Enforcer = Apple App Store

The FDA’s Health & Medical App Enforcer = Apple App Store

Cupertino, CA – Apple recently released a new detailed list of guidelines when it comes to developing health and medical apps that are helping the FDA enforce guidelines already in place. Overall goal – reduce or eliminate inaccurate data that…

Twitter just got healthier?

Twitter Just Got Healthier?

London, UK – Most of us find it nearly impossible to disconnect from social media. As a result we neglect our own self-care by sitting for hours without taking a break, strain our eyes and crane our necks at uncomfortable angles. Twitter…