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The FDA’s Newest Unit Looks Beyond Food and Drugs…

Washington, D.C.—In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital. As the organization’s Associate Director for Digital Health, he’s planning for his squad of…

Is that a Tracker or a Screener? Yes.

San Francisco, CA – Cardiogram, an apple watch app that monitors heart rate, has been shown to be able to predict atrial fibrillation (afib) with 97 percent accuracy. This finding was shared at the Heart Rhythm Society last week, and is…

Are Customizable Applets The Future of Digital Medicine?

Ann Arbor, MI– Domino’s has a history of leveraging digital technology to make pizza more exciting. Through Domino’s Anywhere, you can place an order by texting a pizza emoji or asking Alexa to order one for you. Now the pizza…

A New Tool for Connecting Caregivers

Dayton, OH – Last year we reported on a growing trend—the “caregiver crunch.” There are many many people worldwide who are doing a job they were never trained for: managing the health and wellness of an aging loved one. And these caregiver…

An Apple A Day To Monitor Glucose

Cupertino, CA. – Not the apple that grows on a tree rather the Apple company that has more than a billion active products in use. One of those products, the Apple Watch, is currently being used within a secret group…

Creating a Culture of Measurement

Creating a Culture of Measurement

EyeForPharma, Philadelphia – David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration. He started with a…

Identifying HCPs By Name at Your Website

Identifying HCPs by Name at Your Website

EyeForPharma, Philadelphia—David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement? Reim thinks it’s all about identity. That reps know the doctor, her background,…

Recent Study Finds Artificial Intelligence Doubles Medication Adherence

New York, NY—Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors. According to their website, this was the first randomized controlled trial to compare the…

Digital Brand Safety Net: Are Your Metrics Authentic?

Digital Brand Safety Net: Are Your Metrics Authentic?

Several trends we are following this year touch on data. Meaning in Numbers. Big Thick Data. Accountable Expectation. Subjective Science. These all dive deep into things like finding more meaning in data, using data to take smarter risks and no…

Has Healthcare Arrived on Digital Yet?

Has Healthcare Arrived on Digital Yet?

MM&M released its annual DTC ad spend report for 2017 in the April issue. For the first time digital media spend numbers were made available via Kantar Media. The report estimates that DTC ad spend came in at around $6.3B…