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How VR Could Help with Preventive Care

How VR Could Help with Preventive Care

Columbus, OH – The importance of preventive care cannot be understated, yet millions of Americans choose not to follow the recommended guidelines. While lack of motivation and neglect are likely not the only factors to blame, they may soon be able…

A VR Journey Into a World Beyond Sight

A VR Journey Into a World Beyond Sight

New York, NY – What does degenerative blindness look, sound and feel like? Check out the Notes on Blindness VR experience and you will find out. It’s a film about John Hull, a theologian who spent 16 years chronicling his degenerative…

Simplifying a Complicated Choice

San Francisco, CA – They’ve crowdsourced real-world feedback on some of the most prescribed pharmaceutical products, demystified depression meds, and have made selecting the right OTC cold and flu remedy as easy as checking a few boxes and moving a few sliders. So…

“Adgorithms”

Newton, MA- Artificial intelligence-powered ads that can chat? One of the first initiatives, driven by IBM’s Watson engine set for the fall, will have ads that can respond to “conversational queries like ‘is this medication right for my son?’” The Wall…

The Apple-CareKit: A revolution in health care?

The secret power of innovations The Apple-CareKit: A revolution in health care? The Apple CareKit with its countless potential uses shows how mobile applications can influence the health market. But innovations do not come out of nowhere. Ideas can literally grow…

3 Big Ideas for Patient Support from AstraZeneca

Cannes, France – Healthcare truths are personal and can be really challenging to uncover. Especially sorting out the differences between what people say and what they do. DigitasLBi and AstraZeneca (AZ) got a deeper look at American healthcare truths in Galesburg,…

Abbvie: How to Create Superhero Brands in Healthcare

Cannes, France — Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience. Or said another way, to…

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views

Cannes, France — Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health. If you don’t know Jackson, she creates convincingly realistic work showing lookalikes of celebrities doing things in private and…

You Know What Real Women Have Time For??

La Farge, WI —  In the commercials, weekday mornings look amazing. They’re when you do yoga (in something that looks like your underwear), have pancakes with  your family, and try out that perfect new lip gloss. That’s what your morning…