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The FDA’s Newest Unit Looks Beyond Food and Drugs…

Washington, D.C.—In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital. As the organization’s Associate Director for Digital Health, he’s planning for his squad of…

Two-Thirds of Doctors Don’t Trust Content on Pharma Sites

  Burlington, MA—A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy. Even fewer (barely a quarter of the 2,784 doctors surveyed) see pharma websites as credible sources for professional information….

aesthetic expectation

Trend Tracking: Aesthetic Expectation

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication. This new aesthetic expectation elevation is a trend we’re following in 2017 and is driving brands in retail, health, and…

Is that a Tracker or a Screener? Yes.

San Francisco, CA – Cardiogram, an apple watch app that monitors heart rate, has been shown to be able to predict atrial fibrillation (afib) with 97 percent accuracy. This finding was shared at the Heart Rhythm Society last week, and is…

Inventing For Life

Merck: Inventing For Life

Kenilworth, NJ. – What is the next greatest invention? A flying car? Transportation? Time travel? A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention. Merck’s newest campaign aims to…

CANCERCON : Because Young Adult Cancer Sucks

Denver, CO –  CANCERCON is the experience that you never knew you needed because who the hell thinks about cancer when you’re not eighty years old? Attendees can network with hundreds of non-judgmental friends their age that they never knew they…

Trend Tracking: Dr Batman and AI Robin

Trend Tracking: Dr Batman and AI Robin London, UK – One of our top 2017 Healthcare Trends, “Dr Batman and AI Robin” outlined the ways in which artificial intelligence is really starting to change the way diseases are assessed, diagnosed,…

EyeForPharma 2017: All the Highlights

EyeForPharma, Philadelphia – I recently joined five colleagues and hundreds of collaborators for a conference focused on how our industry can be a more trusted partner to patients, advocates and the healthcare professionals involved in their care. All in, there…

From Instinct To Evidence

EyeForPharma, Philadelphia – I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing. We surveyed registered attendees prior to the conference and found that path isn’t…

patient-finding-approaches-rare-disease

Patient-Finding Approaches for Rare Disease

EyeForPharma, Philadelphia – Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis. It impacts 1:100,000 people – making finding them very much like hunting needles in haystacks. Baglin is…