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Allergan: See America & Prevent Blindness

Allergan: See America & Prevent Blindness

Dublin, Ireland – 61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year. And early…

The People Side of Healthcare Innovation

Columbus, OH— Joe and I walked into a packed house– signs on the door read ‘full capacity’ and the only spots left were standing room in the back left corner. Shadowbox live is usually a venue reserved for artistic performances…

Re-engineering Pills for the Future

Cambridge, MA—The World Health Organization estimates that around half of all medications aren’t taken as directed.   It’s human nature to forget things, and taking a pill every 4-6 hours can be a real challenge for many patients. Here’s the good…

Carrying Bayer Aspirin Gives You Hero Status

New York, NY – In the new awareness campaign developed by BBDO and PR firm Marina Maher Communications, Bayer is arming everyman with asprin to stop heart attack deaths. The HeroSmith campaign encourages people across the country to become everyday heroes by…

Real Patient Stories Help Ground Tomorrow’s Doctors

Stanford, CA—Many doctors-to-be spend the first several years of medical school entrenched in rigorous academic activity, but miles away from any living, breathing patients. They spend countless hours in classrooms and lecture halls, cramming their brains chock-full of facts and…

GoodRx and Iodine Bring Transparency To Drug Pricing

GoodRx and Iodine Bring Transparency To Drug Pricing

Santa Monica, CA – With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency. In late 2016, GoodRx, a company that provides discount…

Why We Need To Care For The Caregivers

Columbus, OH— We talk a lot about the rise individualized medicine― but that is really a misnomer. Healthcare is a team sport. Patients rarely navigate the system on their own. It takes a village. The estimated size of that village is…

Medical Innovation is Hiding Everywhere

Stanford, CA—You just never know how or where inspiration will strike. From sitting beneath an apple tree to stepping into a bathtub, some of history’s greatest breakthroughs have occurred in the oddest places. Recently, Manu Prakash, a Stanford professor of…

Crowdsourcing Cancer Clinical Trials

London, ENG. – What if you had a proven (data driven) cocktail of approved non-cancer drugs that were saving lives but you couldn’t promote them because you can’t label them as a cancer drugs? The private Care Oncology Clinic (COC) in…